CERTIFICATE IN
PORT COMMERCIAL MANAGEMENT

 

Certificate in Port Commercial Management

Customer Services, Sales and Marketing Management and Business Development for Ports and Terminals

11-12 November 2024

10.00 – 14.00 UK Time

On-line Interactive Course

This course is delivered over two consecutive days online.

The two-day course is live and interactive, where learners can follow along with the tutor and ask questions.

Upcoming Dates:

11-12 November 2024

Flexible, on-demand program alternative:

Sign up when you want, study at your own pace, and complete when you’re able.

Study from the comfort of your own home with personal tutor support, no timetable. Please get in touch with us for the details.

Please register to show your interest and learn about any future special offers and promotions.

 

Course Details

  • Focused on Commercial Management of Ports and Terminals
  • Port Business analysis: Understanding dynamics, market forces and elements which impact the ports business.
  • Nature of regional and international port competition
  • Business Development. How to attract new business and projects.
  • How to increase existing business
  • Stakeholder Management
  • Port Ownership and Administrative Structure and its impact on Port Pricing
  • Marketing and Business Development in the Port Sector
  • Various Techniques of Port Promotion
  • Commercial Strategy and Competitive Positioning

 

Full Course Outline

  • Introduction to Port and Terminal Commercial Management
  • Port Business Analysis, understanding Port Competition
  • Risks and uncertainties facing the ports
  • Strategic challenges and priorities of a port
  • Shareholder structure, support and influence of company ownership
  • Functions and responsibilities of Marketing Departments
  • Stakeholder management
  • Port Marketing and Customer Management
  • Who is the customer? Defining and understanding the customer
  • Customer Segmentation
  • Customer Relationship Management
  • Understanding your and your competitor’s strengths and weaknesses
  • Marketing Promotion for Ports
  • Customer Satisfaction Surveys
  • Meeting with the Clients
  • Marketing Mix for Ports and Terminals
  • Commercial Strategy and Competitive Positioning
  • Development plans, Capacity and Timing
  • Budget Preparation, Challenges in developing port demand and traffic forecasts
  • Foreland and Hinterland
  • Logistics Ecosystem and Port-Centric Logistics
  • Strategic Alliances, Joint Ventures, Mergers and Acquisitions
  • Competition and Conflict Prevention
  • Pricing of Ports and Terminals
  • Cost Factors in Pricing
  • Quotation Preparation
  • Tariff Setting and Management
  • Services to Vessels, Services to Cargoes.
  • Port Pricing Strategies and Cases
  • Establishing Customer Loyalty
  • Contract management, SLAs: Preparation, Negotiation and Closing Contracts
  • Incentive-based pricing for port efficiency: Success and Failure Cases
  • Revenue Leaks and Prevention

* Please note that changes in the curriculum may occur due to scheduling and other factors.

 

Who should attend:

This course is ideal for:

 

  • Terminal and Port Operators
  • Commercial, Marketing and Business Development Departments
  • Invoicing, Budgeting, Finance & Accounting Departments
  • Senior and Middle Management of Ports and Terminals
  • Operations Managers to Gain Commercial Insight
  • Prospective Managers in the Port Industry
  • Port and Maritime authorities
  • Port Investors
  • Government Officials, Regulators and Planners
  • Consultants

 

Registration Information

Join our Live Online Workshop on ‘Certificate in Port Marketing Management’ via Zoom or Teams.

2 days of training

 

US$700 per delegate

The registration fee includes;

  • Interactive case discussions during the course
  • Course notes
  • A digital PDF copy of your  “Certificate of Completion” sent via email

Optional Hard Copy “Certificate of Completion” printed on high-quality paper, delivered by post is available at US$29 if you wish to have one.

Early Bird Discount:

Book in advance with our ‘Early Bird Rate –  US$499.

The offer is valid on registrations made at least 15 days in advance. Full payment is needed at the time of registration.

Early Bird + Multi Delegate Discount

You can combine the Multi Delegate and Early Bird discount programs, and receive a bigger discount for training courses!

The Early Bird Discount Program is applicable for bookings taken and payment received more than 3 weeks before the commencement of the training!

  • For 2 Delegates, we offer an additional 20% Discount each Delegate (US$399)

Mix & Match Corporate Bundle:

Our Mix & Match Bundle enables you to select any of our training courses in line with your organisation’s needs.

You get 10 courses in this money-saving bundle.

You are able to allocate the courses within the bundle to different individuals.

Please get in touch with us for the details.

Self-Funding &  Educational Discounts

We appreciate that funding a training course yourself can represent a significant financial burden. As a result, we offer a discount structure for certificate courses to make your private booking more affordable.

If you are a student, private individual, or self-employed and are funding the course booking yourself, you can claim a self-funding discount with any qualifying Certificate course. Please get in touch with us for the details.

Flexible, on-demand program alternative:

Sign up when you want, study at your own pace, and complete when you’re able.

Study from the comfort of your own home with personal tutor support, no timetable. Please get in touch with us for the details.

Registration:

Should you wish to register multiple course delegates, please fill in the information for each delegate.

Payment:

Please use below link for online payments

Please get in touch with us for payment by bank transfer or other preferred payment methods.