CERTIFICATE IN
PORT COMMERCIAL MANAGEMENT

Certificate in Port Commercial Management

Customer Services, Sales and Marketing Management and Business Development for Ports and Terminals

11-12 November 2024

10.00 – 14.00 UK Time

On-line Interactive Course

This course is delivered over two consecutive days online.

The two-day course is live and interactive, where learners can follow along with the tutor and ask questions.

Upcoming Dates:

11-12 November 2024

Flexible, on-demand program alternative:

Study from the comfort of your own home with personal tutor support, no timetable. Please get in touch with us for the details.

Please register to show your interest and learn about any future special offers and promotions.

Course Details

Focused on Commercial Management of Ports and Terminals
Port Business analysis: Understanding dynamics, market forces and elements which impact the ports business.
Nature of regional and international port competition
Business Development. How to attract new business and projects.
How to increase existing business
Stakeholder Management
Port Ownership and Administrative Structure and its impact on Port Pricing
Marketing and Business Development in the Port Sector
Various Techniques of Port Promotion
Commercial Strategy and Competitive Positioning

Full Course Outline

Introduction to Port and Terminal Commercial Management
Port Business Analysis, understanding Port Competition
Risks and uncertainties facing the ports
Strategic challenges and priorities of a port
Shareholder structure, support and influence of company ownership
Functions and responsibilities of Marketing Departments
Stakeholder management
Port Marketing and Customer Management
Who is the customer? Defining and understanding the customer
Customer Segmentation
Customer Relationship Management
Understanding your and your competitor’s strengths and weaknesses
Marketing Promotion for Ports
Customer Satisfaction Surveys
Meeting with the Clients
Marketing Mix for Ports and Terminals
Commercial Strategy and Competitive Positioning
Development plans, Capacity and Timing
Budget Preparation, Challenges in developing port demand and traffic forecasts
Foreland and Hinterland
Logistics Ecosystem and Port-Centric Logistics
Strategic Alliances, Joint Ventures, Mergers and Acquisitions
Competition and Conflict Prevention
Pricing of Ports and Terminals
Cost Factors in Pricing
Quotation Preparation
Tariff Setting and Management
Services to Vessels, Services to Cargoes.
Port Pricing Strategies and Cases
Establishing Customer Loyalty
Contract management, SLAs: Preparation, Negotiation and Closing Contracts
Incentive-based pricing for port efficiency: Success and Failure Cases
Revenue Leaks and Prevention

* Please note that changes in the curriculum may occur due to scheduling and other factors.

Who should attend:

This course is ideal for:

Terminal and Port Operators
Commercial, Marketing and Business Development Departments
Invoicing, Budgeting, Finance & Accounting Departments
Senior and Middle Management of Ports and Terminals
Operations Managers to Gain Commercial Insight
Prospective Managers in the Port Industry
Port and Maritime authorities
Port Investors
Government Officials, Regulators and Planners
Consultants

Registration Information

Join our Live Online Workshop on ‘Certificate in Port Marketing Management’ via Zoom or Teams.

2 days of training

US$700 per delegate

The registration fee includes;

Interactive case discussions during the course
Course notes
A digital PDF copy of your “Certificate of Completion” sent via email

Optional Hard Copy “Certificate of Completion” printed on high-quality paper, delivered by post is available at US$29 if you wish to have one.

Early Bird Discount:

Book in advance with our ‘Early Bird Rate – US$499.

The offer is valid on registrations made at least 15 days in advance. Full payment is needed at the time of registration.

Early Bird + Multi Delegate Discount

You can combine the Multi Delegate and Early Bird discount programs, and receive a bigger discount for training courses!

The Early Bird Discount Program is applicable for bookings taken and payment received more than 3 weeks before the commencement of the training!

For 2 Delegates, we offer an additional 20% Discount each Delegate (US$399)

Mix & Match Corporate Bundle:

Our Mix & Match Bundle enables you to select any of our training courses in line with your organisation’s needs.

You get 10 courses in this money-saving bundle.

You are able to allocate the courses within the bundle to different individuals.

Please get in touch with us for the details.

Self-Funding & Educational Discounts

We appreciate that funding a training course yourself can represent a significant financial burden. As a result, we offer a discount structure for certificate courses to make your private booking more affordable.

If you are a student, private individual, or self-employed and are funding the course booking yourself, you can claim a self-funding discount with any qualifying Certificate course. Please get in touch with us for the details.